Archive

Edition #14

Edition #14

Is shrinkflation a profit play? Supermarket pricing tricks & the real meaning of consumer behaviour.

Matthew Kelly
Matthew Kelly
Edition #13

Edition #13

Maximizing D2C & Jaguar's Marketing Misstep: Key Learnings

Matthew Kelly
Matthew Kelly
Edition #12

Edition #12

TikTok for under £20, supermarket concessions & revitalising brand subscriptions.

Matthew Kelly
Matthew Kelly
Edition #11

Edition #11

Tariffs impact UK groceries, and persona development's vital role in brand strategy.

Matthew Kelly
Matthew Kelly
Edition #10

Edition #10

Retail Media Reality Check, B2B Marketing Nuances & Brand Placement Pitfalls.

Matthew Kelly
Matthew Kelly
Edition #9

Edition #9

ESLs in Tesco, WHSmith's pivot, & why challenger brands fail at supermarkets.

Matthew Kelly
Matthew Kelly
Edition #8

Edition #8

UK Retail Media: Hype or Impact? TikTok's £25 Rule & Asda's Price War

Matthew Kelly
Matthew Kelly
Edition #7

Edition #7

CPG Strategy: PepsiCo, Pricing Alignment & M&S Corn Flakes

Matthew Kelly
Matthew Kelly
Edition #6

Edition #6

Pricing, Guinness & Tariffs: CPG & Retail Strategy Insights

Matthew Kelly
Matthew Kelly
Edition #5

Edition #5

CPG & Retail Trends: Retail Category Growth Drivers, Retail Media and applying Digital Insights to Physical Retail

Matthew Kelly
Matthew Kelly
Edition #4

Edition #4

CPG & Retail Trends: Market Halls, Digital Shelf, TikTok & More

Matthew Kelly
Matthew Kelly
Edition #3

Edition #3

Precision Distribution, Digital Shelf and Curry's

Matthew Kelly
Matthew Kelly
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