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Archive

Edition #13

Maximizing D2C & Jaguar's Marketing Misstep: Key Learnings

Matthew Kelly

Edition #12

TikTok for under £20, supermarket concessions & revitalising brand subscriptions.

Matthew Kelly

Edition #11

Tariffs impact UK groceries, and persona development's vital role in brand strategy.

Matthew Kelly

Edition #10

Retail Media Reality Check, B2B Marketing Nuances & Brand Placement Pitfalls.

Matthew Kelly

Edition #9

ESLs in Tesco, WHSmith's pivot, & why challenger brands fail at supermarkets.

Matthew Kelly

Edition #8

UK Retail Media: Hype or Impact? TikTok's £25 Rule & Asda's Price War

Matthew Kelly

Edition #7

CPG Strategy: PepsiCo, Pricing Alignment & M&S Corn Flakes

Matthew Kelly

Edition #6

Pricing, Guinness & Tariffs: CPG & Retail Strategy Insights

Matthew Kelly

Edition #5

CPG & Retail Trends: Retail Category Growth Drivers, Retail Media and applying Digital Insights to Physical Retail

Matthew Kelly

Edition #4

CPG & Retail Trends: Market Halls, Digital Shelf, TikTok & More

Matthew Kelly

Edition #3

Precision Distribution, Digital Shelf and Curry's

Matthew Kelly

Edition #2

Branding, Velocity Pricing and TikTok

Matthew Kelly